Metal Gear Solid launched on PlayStation in 1998 from Konami, directed by Hideo Kojima, and its Game Over sequence became iconic because failure was voiced in character, with Colonel Campbell and others shouting for Snake over the codec. As Let's Play videos, fail compilations and meme edits grew on YouTube in the 2000s and 2010s, creators lifted the death sting outside the game to mark any dramatic loss. Its mix of serious voice acting and retro game presentation keeps it instantly recognisable to players who never finished the original missions.