Dragostea Din Tei was released by the Moldovan pop group O-Zone in 2003 and became a worldwide hit in 2004. It exploded online after American vlogger Gary Brolsma posted his joyful webcam lip-sync in December 2004, a clip widely shared as the Numa Numa Dance. The video became one of the earliest viral sensations, copied in countless parodies and remakes. The chorus hook remains shorthand for early YouTube-era internet culture, so creators still reuse it for retro memes and ironic dance moments.
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The Numa Numa clip from Dragostea Din Tei by O-Zone, featuring the famous Ma Ya Hi chorus people use for lip-sync videos and nostalgic meme edits.
This is the upbeat chorus section from the Romanian pop hit Dragostea Din Tei, better known online as the Numa Numa song. A bright male vocal sings the catchy Ma Ya Hi, Ma Ya Hoo, Ma Ya Ha refrain over fast electronic dance production, instantly recognizable even in a few seconds. The cheerful energy and exaggerated singalong feel make it sound joyful, silly and proudly early-internet. Hearing it triggers nostalgia and a smile, which is why editors still drop it under dancing clips, lip-sync performances and moments of pure, unbothered celebration.
