The chant comes from television ads for Ozempic, a type 2 diabetes medication, where the brand reworked the 1970s Pilot hit Magic into the hook oh oh oh Ozempic. The 2022 version spread beyond TV as users clipped the chorus for TikTok edits and meme soundboards, often tagging it as cursed because a prescription drug jingle was being used for comedy. Its fame grew alongside wider public discussion of Ozempic for weight loss, keeping the short chorus recognizable even to viewers who never saw the original commercial.