High School DxD began as a light novel series by Ichiei Ishibumi before its anime adaptation premiered in 2012, following devil high schooler Issei Hyoudou and his rivalry with Vali Lucifer, the White Dragon Emperor. Their battles are a recurring highlight, mixing serious power scaling with Issei's well-known oppai obsession as a running gag. Clips from their confrontation spread through anime forums, edits and soundboards, where this shout became shorthand for Issei's most unhinged, motivated moments.