Place it at the end of a reaction sequence, after the freeze itself, then follow with a bruh hit for the payoff. It also works before a meme cutaway, letting the next visual carry the joke without another line competing underneath.
À propos de ce son
This is a short spoken clip, under two seconds, of the Portuguese phrase 'parece um tronco de madeira', literally calling someone like a wooden log. Said flatly as an insult for being stiff and unmoving, it feels funny and a little mocking, landing best as a quick jab rather than a long rant.