The sound comes from a user-submitted penalty-kick clip series, as its original description notes, and the Russian shout 'Penalty, Ilya' suggests a casual game filmed among friends. Short football shouts like this circulate widely in Russian-speaking meme communities, where a four-second voice clip is easy to drop into edits. It stays in use because the raw sideline energy fits any disputed foul, giving creators a ready-made punchline for penalty drama without needing commentary of their own.