Rick Astley's Never Gonna Give You Up was released in 1987 and became the centre of the Rickroll meme, a bait-and-switch internet prank that took off in the late 2000s when misleading links led unsuspecting viewers to the music video. The joke has endured because the chorus is instantly recognisable and harmless, making it easy to reuse in new formats. Piano versions strip the song back to its melody, giving creators a softer, more surprising way to deliver the same prank in short videos, streams and group chats.