El Pirata de Culiacan was the nickname of Juan Luis Lagunas Rosales, a young man from Culiacan, Sinaloa, who became known in the mid 2010s for short viral videos posted on social media. Filmed often at parties, he spoke directly to the camera with jokes, boasts and catchphrases that fans clipped and reshared. After his death in 2017 his most recognisable lines kept circulating as meme audio in Mexico and beyond, reused in edits and reaction videos because his voice alone signals the joke.