With no clear credited source attached to the clip, its popularity comes from how the phrase itself travels online. Short voice commands like this are shared as reaction sounds on soundboards, in group chats, and under short videos where a caption sets up someone eating, snacking, or refusing to stop. The drawn-out final syllable makes it easy to recognize even at low volume, and the food-specific wording gives creators a ready-made joke without needing extra context or explanation.