Never Gonna Give You Up was released by Rick Astley in 1987, and it became an internet prank in the late 2000s when misleading links promised one thing and played the song instead. That bait-and-switch, known as Rickrolling, spread through forums, YouTube and social media and became one of the web's longest-running jokes. Bass-boosted edits later gave the familiar chorus a louder, more exaggerated sound for memes and short videos, which is why this version still works as an instant, recognisable punchline.