Saul Goodman first appeared in Breaking Bad in 2009, played by Bob Odenkirk as the flamboyant criminal lawyer for Walter White and Jesse Pinkman. Created by Vince Gilligan and Peter Gould, the character proved so popular he led the prequel series Better Call Saul, which ran from 2015 to 2022. His 'Better Call Saul' slogan became a lasting meme for bad legal advice, and clips are often paired with the Law and Order DUN DUN for instant courtroom comedy. The sound remains popular because the character perfectly sums up confident, questionable problem solving.