The clip circulates in Spanish-speaking meme and shitpost communities, where short zombie screams are reused as reaction audio for absurd edits. Tagged online with references to zombies, screams, and groups like La Grasa, it spread through soundboards and short videos rather than a film or game release. Its appeal is the drawn-out Hyeeeeja delivery, which works even without context as an instant signal of a goofy undead impression. That brevity keeps it popular for memes, WhatsApp-style forwards and quick punchlines in gaming videos.