Seth Rollins is a WWE professional wrestler known for his time in The Shield and multiple world championship reigns. In 2017 his entrance theme 'The Second Coming' was updated with a shouted 'Burn It Down' intro, matching his new rebellious attitude after returning from injury. The line quickly became his signature catchphrase, printed on merchandise and chanted by crowds during his entrances. Clips of the shout later spread across YouTube, TikTok and soundboards, where fans reused it far beyond wrestling for hype and dramatic effect.