Seu Madruga is the Brazilian name for Don Ramón, a central character in El Chavo del Ocho, the Mexican comedy series created by Roberto Gómez Bolaños that became hugely popular in Brazil as Chaves. Played by Ramón Valdés, the character is a poor, unemployed neighbour constantly dodging rent and scolding the neighbourhood children. Clips of his lines circulate widely in Brazilian meme culture, where his sarcastic, world-weary persona is reused in short videos, reaction posts and WhatsApp audios.