The clip comes from online edits of a Ski Yogurt ad for D'Vine D'Light that users recut with meme sound effects. It spread on soundboards as the sus yogurt ad, borrowing the joke language of Amongus Sus clips where a boom marks something as suspicious. The Taco Bell bong and wow were added by editors to heighten the fake drama. It remains popular because the earnest health ad tone clashes perfectly with the accusatory effects, making any product claim sound dishonest.