Team Fortress 2, released by Valve in 2007, is built around class based matches where teams fight to capture and hold control points. The Sniper is one of its nine classes, and in matches with bots the characters use automated voice calls to direct play. Lines urging players onto the point became shorthand in the community for objective focused play. Clips of the call later circulated in gaming videos and soundboards, where it is reused outside the game to mock anyone ignoring the main task.