Phasmophobia, the multiplayer ghost-hunting game released in early access in 2020, made the spirit box a familiar tool for players trying to communicate with ghosts, and its distorted replies quickly became shorthand for a successful investigation. Clips of these responses circulated on streaming and video platforms, where the brief, crackly audio was easy to reuse in edits, reaction videos and horror compilations. Its appeal has lasted because the sound needs no context: even listeners who have never played instantly recognise it as something answering from the other side.