The clip circulates online as a short reaction sound attributed to Steve Jobs, shared on soundboards and in meme edits where a famous calm presenter figure is turned into an exaggerated scream. That contrast is part of why it spreads, because Jobs is widely remembered for controlled keynote presentations rather than shouting. The sound has been reused in remixes, chat reactions and short form videos as a stand in for meltdowns over technology, prices and announcements, and its seven second length makes it easy to drop into edits without cutting it down further.