Bob and Doug McKenzie began as a comedy sketch on the Canadian television series SCTV before starring in Strange Brew, released in 1983 and co-directed by Rick Moranis and Dave Thomas. The film follows the beer-loving brothers as they stumble into a plot at the Elsinore Brewery, and its laid-back Canadian humour turned the pair into cult figures. Short lines from the film later circulated on soundboards and in fan edits, where this brief approving word became a handy shorthand for instant approval.