The riff became famous through Jason Derulo's 2013 single Talk Dirty featuring 2 Chainz, which sampled the sax line from Hermetico by Balkan Beat Box. The hook was so distinctive it quickly outlived the chart run and resurfaced as a standalone meme clip on Vine, TikTok and soundboards. Creators separated the sax from the vocals to use it as an instant shorthand for swagger, seduction or a cocky entrance, and its short loopable length made it perfect for repeated edits and reaction videos.