The phrase comes from Staples, the office supply retailer, whose red Easy Button was introduced in 2005 as part of its 'That was easy' advertising campaign. Pressing the button played the line, and the prop quickly became a desk novelty and a pop culture shorthand for a problem solved with no effort. As short clips spread on social media and video platforms, creators began lifting the clean voice line to punctuate quick wins and simple solutions. Its lasting appeal is its clarity and familiarity, making a one-second reaction that needs no explanation.