This sound comes from NBC's The More You Know public service announcement campaign, known for its rainbow graphic and short orchestral sting. The campaign began in 1989 and became widely recognized through television broadcasts in the United States. Online, the audio spread as a reaction cue for moments framed as teachable lessons, obvious truths, or sarcastic revelations. It remains popular because the sound is brief, instantly recognizable, and easy to place at the exact moment a joke turns into a mock moral.