The phrase is closely associated with Starship Troopers, the 1997 science-fiction film about human soldiers fighting giant alien insects, and it sums up the story's war against the Bugs. Online, the line took on a second life as a dead bug meme, shared in gaming clips, reaction edits and short videos whenever players wipe out swarms, insects or overwhelming enemies. Its appeal is its bluntness: it turns a routine victory into a declaration, which is why creators still reach for it decades after the film's release.