The Price Is Right is a long-running American television game show in which contestants guess the prices of prizes to win them, and its cheerful theme music has become part of the show's identity. Heard as contestants are called to come on down and play pricing games, the tune is closely tied to excitement, anticipation and the moment a prize is won. Clips of the theme now circulate widely in memes, parodies and short videos, where a few seconds of the music alone can signal a game show, a contest or a reveal without any explanation.