The line comes from South Park, the animated sitcom created by Trey Parker and Matt Stone that premiered on Comedy Central in 1997. In early seasons Kenny McCormick was killed in almost every episode, prompting Stan Marsh to yell the first half of the line and Kyle Broflovski to finish it. The repeated gag became one of television's most quoted catchphrases. Clipped and shared across forums, YouTube and TikTok, it survived as shorthand for any sudden, cartoonish death in games and meme edits.