Kendrick Lamar released 'Not Like Us' in May 2024 during his high-profile rap feud with Drake, and the song quickly became a cultural phenomenon, topping the Billboard Hot 100. Its chant-like hook, 'They not like us,' was clipped and shared across TikTok, Instagram and X, where it soundtracked sports celebrations, dance videos and rivalry memes. The track won multiple Grammy Awards in 2025 and was performed at the Super Bowl halftime show that year, keeping the chant in constant circulation as shorthand for calling out an opponent.
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The Not Like Us sound effect from Kendrick Lamar's 2024 diss track, capturing the iconic chant for memes, edits, reaction videos and TikTok clips online.
This short clip pulls the most recognisable chant from Kendrick Lamar's 'Not Like Us', a driving, chant-like vocal hook over a punchy West Coast beat. The voices repeat the title phrase with sharp, rhythmic energy, creating an instantly familiar call-and-response feel that listeners recognise within a second. It sounds bold, playful and confrontational, with a bounce that makes it perfect for cutting to a reaction or a reveal. Hearing it immediately signals drama, rivalry or a confident comeback, giving a video an energetic lift and a shared cultural punchline that audiences already know.
