Pica-Pau is the Brazilian Portuguese name for Woody Woodpecker, the cartoon woodpecker created in the United States in 1940 and dubbed for Brazilian television for decades. Those dubs developed a cult following in Brazil, and short lines were later ripped from episodes and shared as standalone audios on social media and messaging apps. Eu odeio ele became one of those reusable fragments because the emotion is clear even without context, allowing creators to reuse the complaint for completely different characters and situations in edits.