VanossGaming, the YouTube channel run by Evan Fong, became known in the early 2010s for edited gaming videos with friends, where cartoonish effects were added to ordinary multiplayer moments. That style overlapped with MLG montage parodies, a meme format that spoofed serious Major League Gaming edits with airhorns, dubstep hits and rapid zoom cuts. Clips in this style circulated widely on YouTube and in gaming communities, and shorter versions were later reused as standalone meme sounds for reaction edits, compilations and ironic highlight videos.