Dilma Rousseff served as president of Brazil from 2011 to 2016, and Viva a Dilma, Portuguese for long live Dilma, is the kind of supporter chant heard at rallies and political gatherings. As a short soundboard clip, it has taken on a second life online, where Brazilian creators reuse short political chants as shorthand for partisan enthusiasm, nostalgia or irony. Its brevity and instantly recognisable name make it easy to drop into memes, edits and reaction videos without needing any longer speech.