Online, washi washi Susuru circulates as a short meme eating clip rather than a formal song or dialogue line, with its appeal coming from how instantly recognisable loud eating sounds are across languages. Creators reuse it in short-form videos, reaction edits and gaming clips whenever food, hunger or greedy eating is the joke, because the sound needs no translation to land. Its short length also makes it easy to loop, cut into a punchline or drop over a single visual gag, which helps it keep resurfacing in new edits.