The line comes from Beast Wars: Transformers, the computer-animated series that ran from 1996 to 1999 and reinvented the franchise with the Maximal and Predacon beast factions. Voiced by Garry Chalk, Optimus Primal used the pun on his predecessor's name as a recurring catchphrase, usually after a plan came together. Clips of the quote circulated through Transformers fan edits and YouTube compilations before landing on meme soundboards, where its short length and self-contained joke made it an easy reaction drop. It endures because the pun needs no context to land.