The sound comes from Microsoft's Xbox Series S, the compact digital-only console released in November 2020 alongside the more powerful Series X. Like earlier Xbox startup sounds, it was designed to be instantly recognisable in just a couple of seconds, and players began sharing it online as soon as the console reached homes. It has stayed in use because it is short, clean and tied to a specific gaming moment, making it a useful shorthand for Xbox, next-generation gaming and the excitement of starting a session.