The phrase builds on Luigi, Mario's taller younger brother from Nintendo's Super Mario Bros games, who has become a popular meme figure for sneaky wins and comic relief. Fan edits turned getting Luigi'd into shorthand for being pranked, outplayed or upstaged in a harmless way, and the short voice line spread across gaming videos, streams and social edits. Its brevity and instantly recognisable character reference keep it in use for trolling highlights and reaction memes long after the original clip began circulating online.