Zico, born Arthur Antunes Coimbra, starred for Flamengo in the 1970s and 1980s and became one of Brazil's most loved number 10s, famous for free kicks, vision and goals. Supporters gave him royal nicknames that reflected more than skill, they expressed gratitude for titles including the 1981 Copa Libertadores and Intercontinental Cup. The phrase Nosso Rei travelled from terraces into radio, television tributes and later social media edits and soundboards, where younger fans who never saw him live still use it to place him above modern stars.