Juan Joya Borja, known as El Risitas, first gained fame for a Spanish television interview in which he told a story about working in a restaurant and could not stop laughing. The clip went viral internationally in the mid-2010s when creators added invented subtitles, turning his laugh into a universal reaction to absurd situations. In France he became especially popular on forums and social media, where the Issou nickname stuck, while Brazilian zoeira communities later remixed the same laugh for ironic jokes and memes, keeping it in circulation long after the original broadcast.