Zou Bisou Bisou began as a 1960 French pop song, but it reached a much wider audience in 2012 when Jessica Paré performed it as Megan Draper in Mad Men, singing it playfully to Don Draper at a party. That scene turned the catchy refrain into a cultural reference point for flirtation and vintage Parisian style. Since then, the clip has circulated in edits and short videos, where its light, teasing tone instantly signals romance, mischief, or a knowing wink to the audience.