The Price Is Right is a long-running American television game show in which contestants guess the prices of prizes, and a wrong guess is marked by this unmistakable buzzer. The sound became part of the show's language, instantly understood even by viewers who have never watched a full episode. As game-show clips, reaction videos and short-form edits spread online, creators began lifting the buzzer to signal any failed attempt, from a bad trivia answer to a missed shot. Its familiarity is why it still works: one short buzz tells the audience the answer was wrong.