Composer Alfred Newman wrote the fanfare in the 1930s for the studio that became 20th Century Fox, and it has opened the company's films ever since, becoming one of the most recognisable pieces of music in cinema. The searchlights and drum roll became part of the studio logo, and the music was re-recorded many times while keeping the same melody. Online, creators now use it as shorthand for Hollywood glamour, a big announcement or a fake movie trailer, which keeps the nearly century-old theme familiar to viewers who may never have seen it in a cinema.