The line comes from Borat, the 2006 mockumentary comedy created by and starring Sacha Baron Cohen as the fictional Kazakh journalist Borat Sagdiyev. 'Very nice' became one of his most repeated catchphrases as he travelled across America reacting to people, places, and customs with exaggerated delight. Clips of the phrase were shared widely online, especially in reaction videos, TikTok edits, and meme compilations, where its upbeat tone made it useful for both sincere praise and sarcasm. It remains popular because the voice and wording are instantly recognisable.