The line comes from Borat, the 2006 mockumentary comedy created by and starring Sacha Baron Cohen as the fictional Kazakh journalist Borat Sagdiyev. 'Very nice' became one of his most repeated catchphrases as he travelled across America reacting to people, places, and customs with exaggerated delight. Clips of the phrase were shared widely online, especially in reaction videos, TikTok edits, and meme compilations, where its upbeat tone made it useful for both sincere praise and sarcasm. It remains popular because the voice and wording are instantly recognisable.
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Borat's 'very nice' catchphrase from the 2006 film, spoken in his thick accent and used to praise impressive, absurd, or ironically appealing things in memes.
This short clip captures Borat Sagdiyev delivering his signature line, 'very nice,' with bright, exaggerated enthusiasm and a thick, rolling accent that makes the simple praise instantly funny. The voice rises with delight, as if he has just discovered something wonderful, and the slightly broken English adds to the charm. Listeners recognise it immediately, even without seeing the film, because the delivery is so distinctive. It works as a quick burst of approval, turning an ordinary compliment into a joke and signalling that the speaker is both impressed and playfully mocking what they have just seen.