The phrase refers to the famous ranking from the Apollo moon landing, where being second still meant walking on the Moon. Online, that contrast became shorthand for any impressive effort that gets overshadowed by whoever came first. The clip circulates as a short meme sound on soundboards and in edited videos, shared for runner-up reveals, near wins and late arrivals. Its brevity helps it spread, since it can be dropped into almost any edit without setup, and the historic reference is understood instantly by most viewers.