Bagpipes have long been shorthand for Scotland in film, television and online video, and short clips like this one circulate on soundboards for creators who need that identity in seconds. The instrument's drone and chanter combination is instantly recognisable even to viewers who have never visited the Highlands, which is why it appears in travel edits, sports intros, wedding videos and comedy sketches playing on Scottish stereotypes. Its continued use comes from that instant cultural signal rather than any single viral moment.