The phrase itself is everyday Hindi for telling someone they are important people, but online it is almost always used ironically. Creators share the short clip as a reaction sound in Hindi memes, reels and short videos, where it works as a quick comeback to arrogance, showing off or empty boasting. Because the line is short and instantly recognisable to Hindi-speaking audiences, it travels well across edits without needing subtitles or explanation, and it has stayed popular as a sarcastic response sound for reaction and comedy content.