Adam Cole is a professional wrestler whose entrance call became a signature part of his presentation, with audiences joining in on the final word. The call-and-response format made it easy for crowds to learn and repeat, and clips of the chant spread through wrestling broadcasts, fan edits and social media. It works because it is short, rhythmic and instantly recognisable to wrestling fans, even without seeing the match. That combination of performer confidence and crowd participation has kept the boom chant in regular use for entrance videos, reaction clips and wrestling-themed memes.