Bart Simpson is the mischievous ten-year-old son in The Simpsons, the long-running American animated sitcom that began as short segments in 1987 and became a full series in 1989. Yoink has become online shorthand for a cheeky grab, and short clips of Bart saying it circulate in memes, reaction videos and edits where a character takes something without permission. Its popularity endures because the word is instantly understood, even without context, and because Bart's rebellious personality makes the theft feel playful rather than mean.