The phrase agora é Lula, meaning now it is Lula, spread during Luiz Inácio Lula da Silva's return to Brazilian politics, culminating in his 2022 election win and his third presidential term starting in 2023. Supporters used the slogan in rallies, posts and short audios, and it quickly became shorthand online for a political comeback. Like other Lula meme clips shared on WhatsApp, this recording survives as a reusable reaction rather than a news clip, passed between chats whenever Lula, elections or Brazilian politics come up in conversation.