The phrase itself is everyday French for 'that's not very nice,' and its appeal online comes from that plain, polite wording rather than any single famous scene. Shared as a short reaction clip, it has found a second life in memes and short-form edits where a calm, understated complaint is funnier than an angry outburst. Because the line is short, instantly understood even by non-French speakers through tone and context, and easy to drop over almost any rude moment, creators keep returning to it as a quick, dry punchline.