Snorlax is a well-known Pokemon from the original games and animated series, famous for its enormous size, huge appetite and habit of sleeping in inconvenient places. In Spanish-speaking Pokemon communities, the phrase announcing its arrival has become a handy shorthand for something big and unavoidable showing up. Shared on soundboards and in short videos, the clip is usually paired with slow entrances, lazy characters and food-related jokes. Its appeal has lasted because the character is instantly recognisable even to people who have not played Pokemon recently.