The phrase has become a staple of short-form comedy because almost everyone recognises the feeling behind it, and creators reuse the clip whenever a video turns to money trouble. It circulates on soundboards and in meme edits as a quick audio reaction, often paired with shopping fails, luxury items, or plans that fall apart once the cost appears. Its appeal comes from its bluntness and brevity, which let editors insert a clear, funny verdict without slowing the video down, keeping it useful for short-form videos.