Samsung and Apple phones use very different default alarm sounds, and that difference has made side-by-side comparisons a recurring feature of phone reviews, tech debates and social media memes. Because almost everyone has woken up to one of these tones, listeners recognise them instantly and often have a strong preference for one brand's style over the other. The clip is therefore used as a quick shorthand for the wider Samsung versus Apple rivalry, turning a routine morning sound into a joke, a poll or the opening of a comparison video.