The chant comes from SpongeBob SquarePants, specifically the episode Club SpongeBob, where SpongeBob, Patrick and Squidward are stranded in the kelp forest and start asking a toy conch shell for survival advice. The shell's silly answers are treated as commands, and the repeated chant turned the scene into a lasting joke about obeying nonsense with complete seriousness. Clips of the moment spread across video edits and meme pages, where it now introduces any decision made by committee, coin flip or blind faith.